ProjectSAM - Swing More!
product trailer / art director
The official trailer, package, logo & banners design for ProjectSAM's Swing More!, their virtual instrument for Kontakt. This trailer takes place in Downtown New York in the 50s. At that moment when the sun goes down, the stars pop up and the jazzy tunes take over the city. Sit back, pump up those speakers and join the jazzy notes in to the night.
My work
Art direction
Storyboard
Concept art
Background paintings
Together with Whoohoo and art director Jeroen Peter we set out to craft a vibrant and playful animated showcase highlighting various facets of ProjectSAM's exciting new musical instrument.
We received a great jazzy track from ProjectSAM which set the perfect tone right from the start. Our vision was to create the gritty, soulful essence of New York City, a place where jazzy notes could dance and reverberate in a spirited, whimsical narrative. Infusing these musical notes with a luminous glow and allowing them to illuminate the richly textured graphic landscape added the enchanting and jazzy touch we aimed for.
Below, you'll find a glimpse into the creative process through my concept art and layered backgrounds designed for the animation. Additionally, we proudly present the packaging design crafted by Jeroen Peter.
Credits
release: March 2017
Studio Whoohoo!
client: PROJECTSAM
creative director: Stef Holtz
art direction: Joery Verweij & Jeroen Peter
storyboard & concept art: Joery Verweij
animation: Stef Holtz, Ruud Kouwenberg, Bas van Bergen, Niels de Fouw
music & sound design: PROJECTSAM